Presortmay 71250988 |

Tips for a Successful Holiday Direct Mail Campaign

Even with all the social media marketing and internet advertising, there is still no substitute for a smart, targeted, and well-designed direct mailing campaign. Direct mail is appropriate for any size business and are a great way to get your…
Presortmay 71250988 |

Direct Mail Digital Technologies

Intertwined Marketing Campaigns = Increased Audience Engagement In an era where marketing is more dependent on technology than ever before, it’s hard to fathom that direct mail marketing is something you need to get involved in. Sure, tech-heavy…
Presortmay 71250988 |

Why Direct Mail is the Ultimate Form of Marketing

Marketing has come a long way in the last 30 years. The internet has invented all kinds of new ways to put your product or service in front of consumers. But even with these flashy new marketing tools there has always been one way to get your…
Presortmay 71250988 |

Why Direct Mail Matters for Your Political Campaign

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Direct Mail Political Campaigns Are More Effective Than You Think! Political ads—you see them all the time, good or bad. This candidate hates puppies; how can they possibly be trusted to run our great state? Or, since they announced their…
Presortmay 71250988 |

Millennials and Direct Mailing

The internet is an indispensable part of everyday life for nearly everyone. Some more so than others, as millennials are spending a lot of time online, reading blogs, browsing social media, reading email. The internet provides everything that…
Presortmay 71250988 |

How to Use Variable Data to Improve Direct Mail Response

Variable data is a powerful tool for brands who are trying to send a targeted message to their customers. Variable printing is another term for personalized printing. It allows for the personalization of direct mail without slowing down the…
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Tips for Custom Postcard Printing

To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign,…
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Plan Your Political Mail Campaign with Presort

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Direct mail campaigns are one of the best ways to improve your clients’ visibility and give them a better chance of winning. So much of winning a campaign comes from how effectively you market—whether it’s appealing to an oft-forgotten…
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DirectMail2.0/Presort Plus Announces New Integration with Informed Delivery® From USPS

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On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging…
Presortmay 71250988 |

Pros of Purchasing a Business Mailing List for Your Direct Mail Campaign

You hear it all the time: “print is dead.” While companies are migrating to online advertisements and allocating less time and resources toward direct mail campaigns, there are still several benefits to the old-fashioned way. Purchasing…