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Millennials and Direct Mailing

The internet is an indispensable part of everyday life for nearly everyone. Some more so than others, as millennials are spending a lot of time online, reading blogs, browsing social media, reading email. The internet provides everything that…
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How to Use Variable Data to Improve Direct Mail Response

Variable data is a powerful tool for brands who are trying to send a targeted message to their customers. Variable printing is another term for personalized printing. It allows for the personalization of direct mail without slowing down the…
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Tips for Custom Postcard Printing

To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign,…
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Plan Your Political Mail Campaign with Presort

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Direct mail campaigns are one of the best ways to improve your clients’ visibility and give them a better chance of winning. So much of winning a campaign comes from how effectively you market—whether it’s appealing to an oft-forgotten…
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DirectMail2.0/Presort Plus Announces New Integration with Informed Delivery® From USPS

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On May 4th, 2018, DirectMail 2.0 and Presort Plus announced a brand-new integration between Informed Delivery® and DirectMail 2.0. The new integration gives companies the opportunity to supplement their physical mail campaign with engaging…
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Pros of Purchasing a Business Mailing List for Your Direct Mail Campaign

You hear it all the time: “print is dead.” While companies are migrating to online advertisements and allocating less time and resources toward direct mail campaigns, there are still several benefits to the old-fashioned way. Purchasing…
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5 Tips for a Successful Direct Mail Campaign

There’s more emphasis than ever on digital marketing strategies and ubiquitous social media marketing these days. However glued people may seem to their computers and smartphones, it’s hard to beat the specificity and data collection of…
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Benefits of Working with a Full-Service Direct Mail Company

You want to make sure your next direct mail marketing campaign is a success, but how do you make sure you get the results you need? Outsourcing your direct mail marketing to a full-service company is a great strategy for increasing brand awareness…
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How Direct Mail Works with Digital Marketing Strategies

At first glance, direct mail and digital marketing strategies don’t seem like they’d go hand-in-hand—in fact, most people see them as different as night and day, separated by a firm generational line. So, how can direct mail marketing…
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What is Seamless Acceptance and Why Should You Care?

This is a time for change in the mailing industry. The digital age has brought about an abundance of new needs: results, results, RESULTS…all at a faster rate. The USPS and general mailing industry—long steeped in whispers of its own demise—is…