How to Make Direct Mail Work for Your Business

Over the years, digital marketing and social media have been making a splash in the advertising industry. This is a mass-marketing tactic that reaches large audiences quickly. If you own a business, it’s good to have the right people running…

How Direct Mail Can Boost Your Online Presence

As an experienced direct mail company, we’ve learned that this most important thing is to reach your target audience with the right mail pieces. With the evolution of digital technology, this has become easier than ever. It’s important to…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Factors for Analyzing a Successful Direct Mail Campaign

Is your direct mail printing strategy effective enough? Starting up a direct mail campaign without having specific metrics in place is a recipe for disaster. If you’re not diligent about adhering to a set of predetermined factors to measure…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Tips for a Successful Holiday Direct Mail Campaign

Even with all the social media marketing and internet advertising, there is still no substitute for a smart, targeted, and well-designed direct mailing campaign. Direct mail is appropriate for any size business and are a great way to get your…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Direct Mail Digital Technologies

Intertwined Marketing Campaigns = Increased Audience Engagement In an era where marketing is more dependent on technology than ever before, it’s hard to fathom that direct mail marketing is something you need to get involved in. Sure, tech-heavy…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Why Direct Mail is the Ultimate Form of Marketing

Marketing has come a long way in the last 30 years. The internet has invented all kinds of new ways to put your product or service in front of consumers. But even with these flashy new marketing tools there has always been one way to get your…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Why Direct Mail Matters for Your Political Campaign

,
Direct Mail Political Campaigns Are More Effective Than You Think! Political ads—you see them all the time, good or bad. This candidate hates puppies; how can they possibly be trusted to run our great state? Or, since they announced their…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Millennials and Direct Mailing

The internet is an indispensable part of everyday life for nearly everyone. Some more so than others, as millennials are spending a lot of time online, reading blogs, browsing social media, reading email. The internet provides everything that…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

How to Use Variable Data to Improve Direct Mail Response

Variable data is a powerful tool for brands who are trying to send a targeted message to their customers. Variable printing is another term for personalized printing. It allows for the personalization of direct mail without slowing down the…
Content Image What Makes Full Color Postcards So Great Text Word Cloud Concept |

Tips for Custom Postcard Printing

To reach the broadest audience possible, you need to diversify your marketing strategy. While conventional digital marketing coupled with old-fashioned direct mail campaigns are effective, you need to find a unique way for your brand, campaign,…