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Direct Mail Marketing Statistics for 2019 and What They Mean For Your Business

It’s 2019 and direct mail marketing is as strong and effective as ever.  You may be asking yourself, “Why is this?” With all the more immediate alternative forms of marketing available to small businesses today like Facebook, Instagram,…
How to Execute a Successful Direct Mail Campaign in 2019 | Presort Inc.

How to Execute a Successful Direct Mail Campaign in 2019

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Many people think direct mail is losing its touch. Well, those people are wrong. Direct mail services will always be a critical marketing solution as long as you know how to stay ahead of the curve.  Many people hate the idea of change, but…
Create an Effective Postcard Mailing in With 6 Crucial Points | Presort Inc.

Create an Effective Postcard Mailing in With 6 Crucial Points

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Postcards are among the most important items in a direct mail campaign, but not everyone uses them correctly. When your direct mail strategy is executed effectively, a postcard can help generate plenty of sales.  A postcard is one of the most…
The Importance of Mailing Lists in Direct Mail | Presort Inc.

The Importance of Mailing Lists in Direct Mail

The key to a successful direct mail campaign doesn’t start with the design—and it doesn’t end with order fulfillment. Your success depends on how accurate and relevant your mailing list is.  Ordering a mailing list for a direct mail…
6 Ways to Build an Effective Direct Mail Campaign | Presort Inc.

6 Ways to Build an Effective Direct Mail Campaign

We live in a world dominated by digital advertising, but an effective direct mail piece is a surefire way to stand out in the eye of the consumer.  Technology has transformed the marketing industry. Digital advertisements flood our screens…

Terms That Direct Mailing Professionals Need to Know

A brief glossary of some of the most widely used terms in the direct mailing industry. The printing industry is much more complex than you might think. Producing specialty mail pieces requires a very careful process that can only be executed…

4 Reasons to Choose Direct Mail Marketing Over Email

Email vs. Direct Mail—They both get results, but even in a world that’s dominated by the internet, it’s better to take a traditional outreach approach. Technology has completely transformed the way that companies conduct business. When…

How to Increase Your ROI Through Direct Mail Marketing

Make your direct mail marketing campaign a worthy investment by following these seven crucial tips: Although today’s world is dominated by digital technology, some traditional forms of marketing will never fade, and direct mail is a great…