How to Execute a Successful Direct Mail Campaign in 2019 | Presort Inc.

How to Execute a Successful Direct Mail Campaign in 2019

Many people think direct mail is losing its touch. Well, those people are wrong. Direct mail services will always be a critical marketing solution as long as you know how to stay ahead of the curve. 

Many people hate the idea of change, but it’s not always a bad thing. The direct mail industry goes through several changes every year, but they’re all for the better. And we’re not talking about just switching up a postcard design. As St. Louis’ premier source for direct mail and printing support, we’ve learned what works and what doesn’t. 

The Keys to Successful Direct Mail Marketing in 2019

If you have an idea for a direct mail marketing campaign, make sure you’re aware of the latest trends in the personal outreach industry. This includes the latest policies and procedures enacted by the United States Postal Services (USPS). Once you’ve mastered these standards, you’ll be able to put your direct mail strategy together by following these five critical steps:

Build the Right Mailing List 

First, you need to define your target audience. This determines the types of people who will receive your marketing pieces. Whether they’re loyal customers, prospects, or a combination of both, you’ll need to target specific segments based on things like:

  • Age
  • Gender
  • Income levels
  • ZIP codes
  • Neighborhoods
  • Interests
  • Purchasing behaviors

If you operate with a customer relationship management (CRM) system like Salesforce or Hubspot, make sure you pull accurate data from these tools to form a proper mailing list. Once you collect all this data, you’ll be able to prepare different types of mailing options including subscriber lists, consumer direct mail lists, affiliate lists, and even B2B lists.

Create Stunning Designs

The design is one of the most important aspects of your direct mail strategy. You want to create a personal design that connects with each audience member. The design reflects your overall company image and reputation, so it’s important to create a unique yet professional layout. To captivate audiences with your design, you’ll need to follow these criteria:

  • Create bold headlines with a clear call to action
  • Choose an image that successfully supports the message
  • Decide on an eye-popping color scheme
  • Use subheads that lead into the main text
  • Continuously promote your benefits
  • Make the company name and logo stand out
  • Include the right contact information

Budget for Printing and Mailing Costs

Direct mail marketing is predicated on five things:

  • The number of prints produced
  • The type of design created
  • How long your mailing list(s) is
  • The addresses you’re using
  • Postage rates

This is a lot to tackle, especially if you’re handling everything on your own. The most cost-effective way to execute your strategy is with help from a direct mail service provider like Presort Inc. We’ll be able to take care of everything from start to finish to ensure every aspect of your campaign is successful. There’s no reason you should have to break the budget on your campaign, so just pay one small service fee with us and we’ll make sure it all turns out flawlessly. 

Know the Logistics 

This is where you’ll need to know the ins and outs of postage routes, presorting, and the door stops. First, you’ll have to determine whether you want to mail to a targeted mailing list or if you want to expand it to include people in certain geographic areas. This is a tactic called Every Door Direct Mail (EDDM). If more prospects are in this entire location, the chance of you getting a higher return on your investment (ROI) is much greater. Once you’ve made that decision, you’ll need to account for warehousing and distribution services. You’ll pay more depending on the type of packaging and the number of orders that need to be fulfilled. 

Regularly Update Your Campaign

It’s important to measure the effectiveness of your campaign. Make sure to study every stage of the buyer’s process and label where each prospect sits. Send loyal customers new rewards opportunities and let new prospects know about new sales. This helps build brand awareness and promotes new activities. Always follow up periodically with unique personal mail items that interact with different CTAs. Whether you’re encouraging people to claim a scratch-off prize or follow you on social media, it’s best to keep things fresh and exciting.

Polish Your Direct Mail Marketing Efforts With Presort Inc.

The experts at Presort Inc. work tirelessly to make sure your direct mail campaign goes according to plan. We’ll be by your side from the initial design to the final print and distribution. Whether you’re getting ready to kick off a new marketing campaign or just want to revive an old one, you can always count on Presort Inc. to make it a success. 

Contact us today to learn more about our affordable and comprehensive service options!

Create an Effective Postcard Mailing in With 6 Crucial Points | Presort Inc.

Create an Effective Postcard Mailing in With 6 Crucial Points

Postcards are among the most important items in a direct mail campaign, but not everyone uses them correctly. When your direct mail strategy is executed effectively, a postcard can help generate plenty of sales. 

A postcard is one of the most widely used promotional items. Companies send them to a range of prospects for a variety of reasons. Whether it’s to promote a new sale or just say thanks to a loyal customer, postcards can help bring the right attention from your target audience. In a previous post, we discussed what you need to do to [execute a successful direct mail campaign], but this blog will expand on that by revealing the secrets to successful postcard mailings.  

The Ultimate Guide to Postcard Mailing

When it comes to direct outreach, postcards are key. But creating them isn’t as simple as printing a design on a piece of cardstock. A lot more is involved than meets the eye. If you really want to boost your response rates from your mailing list, make sure you follow these postcard strategies: 

1. Select the Right Size

Postcards are typically printed on three main sizes: 4X6-inch, 6X11-inch, and 8.5X14-inch. So how do you know which size is most appropriate? It depends on what you want to get across as well as your budget. The bigger the postcard, the higher your printing costs. Smaller postcards give you more control over letter class (first class, standard mail, and others). If you have a longer target list, you should consider building a campaign with smaller postcard samples. This helps save you more money and gets more postcards to your prospects a lot faster. 

2. Create a Stellar Design

Postcard designs are among the most pivotal aspects of any direct mail marketing strategy. You’ll want to create an out-of-the-box design that captivates audience members at first glance. Postcards with dull designs will likely just end up in the trash. Keep the font simple and make sure the message is easy to read. Support the message with attractive colors and visually appealing images and graphics. Your audience will be more inclined to participate in the promotion when the postcard is designed with a memorable theme.

3. Come Up With an Enticing Headline

Designs are the foundation, but the headline is the icing on the cake. The best postcards have to pass the eye test, but to do that, you’ll need a headline that stands out from the rest of the copy in a bold, inviting font. When deciding on potential headlines, it’s best to brainstorm at least five to 10 options. Make sure the headline teases at a solution to a common problem. For best results, try to incorporate your offer into the headline. Here’s a few examples that have been proven to turn heads!

4. Strengthen Your Offers

The objective of your direct mail campaign isn’t just to create a promotional appeal. Postcards are meant to attract responses from audience members. To do this, you’ll need to entice prospects with an offer that satisfies their needs. Present your prospects with something like a free trial, a coupon, discount, or a buy one-get-one-free offer. Whatever your offer is, it needs to be unique and provide readers with a valuable takeaway. 

5. Develop a Clear Call to Action (CTA)

You’ve come up with an awesome offer for your audience, but how exactly will they capitalize on that opportunity? Do you want the recipient to visit your website, follow you on social media, or send a response in the mail? You need to persuade recipients to follow through on the offer. Like a headline and an offer, your CTA also needs to stand out. Make sure your postcard is interactive and encourages readers to take action, but just make sure you’re ready to handle their responses. 

6. Send to the Right People

The design is complete and all of your prints have been made. It’s officially time to distribute all your postcards, but before you start shipping them, make sure your mailing list is up to date. You may need to make a few adjustments to your distribution strategy depending on who your intended audience is. 

If you’re targeting consumers, you’ll want to run a longer campaign and monitor engagements at least once a month. Small businesses are easier targets to plan for because they don’t have as many address changes as individuals. Performing a little research goes a long way, because you’ll be able to track which stage of the buyer’s cycle each prospect is in. This comes in handy when it’s time to send personalized postcards to your potential customers. 

Successfully Execute Your Direct Mail Campaign

At Presort Inc., we work tirelessly to help you make the right connection with your audience. Whether you’re hosting a long-standing campaign or just want to promote a quick sale, we’ll do everything we can to help get your message in front of the right eyes. We’ll be there every step of the way, from the initial design to the final distribution, to ensure that your campaign turns out flawlessly. 

If you’re ready to take advantage of all of our exciting postcard mailing solutions, contact us today to schedule a free consultation with one of our experts!

The Importance of Mailing Lists in Direct Mail | Presort Inc.

The Importance of Mailing Lists in Direct Mail

The key to a successful direct mail campaign doesn’t start with the design—and it doesn’t end with order fulfillment. Your success depends on how accurate and relevant your mailing list is. 

Ordering a mailing list for a direct mail campaign is a difficult process. You won’t have any shortage of options, but you’ll only be able to choose one that aligns with your budget and outreach strategy. If you make the wrong decision and wind up with the wrong list, your entire campaign can take a left turn. But what exactly is the difference between a good and bad list? That’s one of several things we’ll address in this blog.

How to Put Together the Best Direct Mailing List

Building a list is more comprehensive than just pulling data from a customer relationship management (CRM) system. An awful lot of time and money goes into developing these lists, so it’s better to be patient before you roll out the rest of your direct mail strategy. To build the perfect campaign, you must compile a list based on these critical factors:

Deliverable Percentages

Before you compile the final mailing list, you must determine how many addresses are actually deliverable. This helps weed out all the bad addresses from your prospect list. Don’t waste your marketing efforts trying to send a mail piece to someone unless your postal service guarantees at least a 90% deliverability rate.  

Updated Data Sets

For best results, it’s wise to update your mailing list at least once a month. This helps you determine which prospects fall into what categories. You’ll be able to analyze different behaviors and classify whether people on your initial list are potential customers or the “do not send” type. This also exposes you to new deliverability rates, allowing you to optimize your campaign so you don’t waste your hard-earned marketing efforts by sending unique items to dead-end addresses.  

The Length of Your Campaign

Your mailing list is more expensive the longer your campaign runs. While some lists allow for unlimited reach, others only receive one-time access depending on the contact. One-time lists are typically more qualified, meaning you’re targeting prospects who are more likely to convert to loyal customers. Tailor your campaign goals based on the type of target you’re trying to reach. If you want to follow up with multiple pieces, it’s best to set aside a higher budget for a longer campaign. 

The Number of Verifiable Address Changes 

Every time a prospect moves, they must get their address changed through the U.S. Postal Service. To do this, the postal service runs the person’s credentials through the National Change of Address (NCOA) database. When developing a direct mail strategy, it’s best to pay an extra service fee to acquire access to NCOA data, especially if you’re planning on sending multiple items throughout the course of the campaign. This helps you keep tabs on where your prospects are.

Business or Consumer Targets

Who is your target audience? Businesses or individual consumers? Mailing lists are more complex to build depending on how many prospects you’re targeting. Businesses are generally easier for constructing a campaign. These campaigns typically revolve around seasonal opportunities or sales for high-necessity items. Consumer lists are usually more calculated and require a higher budget. You’ll want to develop a longer strategy to make a real impact on lists with higher consumer percentages. Additionally, it’s also best to design your promotional items based on each prospect’s demographic. 

Let Presort Inc. Perfect Your Direct Mail Marketing Strategy

When it comes to direct mail marketing, no one is better to have by your side than Presort Inc. Our team are experts in design, fulfillment, and prospecting. We’ll be there every step of the way to get your unique mail items in front of the right audience.

If you need help building a new mailing list, we’re the right people to have in your corner. Give us a call today to schedule a free consultation with one of our experts!

6 Ways to Build an Effective Direct Mail Campaign | Presort Inc.

6 Ways to Build an Effective Direct Mail Campaign

We live in a world dominated by digital advertising, but an effective direct mail piece is a surefire way to stand out in the eye of the consumer. 

Technology has transformed the marketing industry. Digital advertisements flood our screens every time we surf the web, scroll through social media, and check our emails. Yes, these are quick and easy ways to create brand awareness, but there isn’t a lot of authenticity behind these marketing tactics. Though we live in a world dominated by the internet, it’s best to take a traditional outreach approach and execute a more personal strategy. 

How to Building a Successful Direct Mail Strategy

Digital technology may be changing the printing and mailing industry, but there will always be a need for a direct mail service. But before you begin distributing advertisements to prospects and loyal customers, make sure you put these six critical practices into effect: 

1. Study Your Data

The first step in creating a direct mail campaign is to leverage accurate data. If your company operates with a customer relationship management (CRM) system, make sure you’re pulling the latest data sets from your dashboard. This gives you a clear indication of who your target audience should be. From there, you’ll be able to build an accurate mailing composed of potential customers and loyal purchasers.

2. Build a Personal Campaign

The most effective types of direct mail are those with a personal touch. And that means more than just addressing the package with someone’s first name. Every prospect and customer is unique, so make sure you treat them as individuals. Create personal mail items based on the information collected from your CRM tool. Segmenting your data and providing personal offers helps yield the best results. 

3. Time It Perfectly

If you want a good response rate, you need to make sure you time the delivery appropriately. To get a good return on your investment, you’ll have to make a connection with your audience using the right medium at the right time. For example, it’s best to mail a personal brochure about an upcoming holiday sale at the beginning of the winter. Finally, make sure to take note of which stage of the buyer’s journey the prospect is in. 

4. Take Multiple Approaches

When it comes to direct mail, it’s best to switch up your marketing efforts. Integrate multiple pieces into your direct mail campaign. Don’t just focus on a single brochure or postcard. Fill your campaign with a variety of mail items. For best results, it’s wise to A/B test your efforts to see which item has the best effect on your audience. And to generate the best response, encourage audience members to interact with your social media ads and email promotions. This improves promotional efforts all around. 

5. Measure the Success of Your Marketing Efforts

At the beginning of your campaign, you should set up measurable key performance indicators (KPIs). As you build out the campaign, follow up periodically to track the results. These are some of the metrics you should be taking into account:

  • Size of the target audience
  • Cost per item mailed
  • The total campaign budget 
  • Response/conversion ratios
  • The average income per prospect
  • Profit accumulated since the start of the campaign

Measuring these results throughout the course of your campaign enables you to sharpen your strategy, giving your campaign a competitive edge.

6. Execute and Renovate

Once you’ve collected the results you need, use that data. Alter your campaign regularly based on the responses you’ve previously generated. This optimizes your direct mail pieces, ensuring they meet your prospect’s interests. Always be persistent when executing your direct mail campaign as well. Send multiple follow-ups according to the different sets of information you have on file. 

Create the Perfect Direct Mail Campaign With Presort

When you’re ready to put the perfect direct mail strategy into effect, contact the experts at Presort Inc. We are a team of problem solvers who will do whatever it takes to get your personal mail in front of the right set of eyes. You can count on us to be there every step of the way, from the initial design to order fulfillment and beyond.

Get ready to take your direct mail campaign to the next level by setting up a free consultation with the Presort Inc. team today!

Terms That Direct Mailing Professionals Need to Know

A brief glossary of some of the most widely used terms in the direct mailing industry.

The printing industry is much more complex than you might think. Producing specialty mail pieces requires a very careful process that can only be executed by direct mailing specialists with years of experience under their belts. Whether it’s business cards, brochures, rack cards, or a postcard printing service, there is a lot of industry-specific information that one must have knowledge on.

As an experienced direct mail company, we know that there is a lot of lingo to keep up with. Following the right language is crucial to how well your direct mail campaign turns out and being fluent with the industry’s terminology can make all the difference.

What Are The Most Important Printing Marketing Materials?

Before you put a direct mail marketing plan together, make sure that you brush up on these important terms:

  • Flat-Size Mail: Any flat item mail pieces like letters, magazines, and newsletters. There are two primary sizes for flat-size mail pieces. You’ll be able to print either packages with that measure 8 ½ X 11 inches or 9 X 12 inches.
  • Fugitive Glue Material: Fugitive glue is low-tack adhesive material that creates a sturdy, yet non-permanent bond between marketing materials. If you get a credit card in the mail, this is the sticky holding material that is keeping it attached to the mail piece.
  • Gloss Paper: Have you ever been mailed a letter or invitation that is especially shiny? That’s probably because it was printed on gloss paper. There are two levels of gloss paper: high and semi-gloss. For an extreme shine and smooth texture, you’ll want to go with a high gloss paper, while semi-gloss items reflect a soft, matte appeal.
  • Letter Size Mail: In order for a mailpiece to be eligible for postage service, the item needs to fit three important requirements. The item needs to be rectangular-shaped, and least 3 ½ inches high X 5 inches long. The mailpiece must not exceed a height of 6 ⅛ inches or a length of 11 ½ inches.
  • Machine Insertables: Some materials cannot be simply inserted into envelopes. These are usually special delivery items that must be placed into the envelope through machine delivery.
  • Matte Paper: Matte paper is best used for printing heavy text. Unlike gloss paper, sheets of matte paper have very little shine appeal.
  • National Change of Address (NCOA): The NCOA is a dataset of changes recorded by the United States Postal Service (USPS). This provides a long list of address changes for families and businesses.
  • Offset Paper: This is one of the strongest forms of paper stock in the direct mailing industry. Offset paper is made with special fibers that are designed to soak up the highest quality of ink from the printer cartridge.
  • PMS Ink: Often referred to as a spot printing solution, the pantone matching system (PMS) is responsible for producing exact color matches.
  • Process Ink: This is the ink solution that’s responsible for delivering your CMYK color scheme. With process ink, you’ll be able to choose from a variety of colored inks in either the Cyan, Magenta, Yellow, or Key (black) color segments.
  • Production Outsourcing: When most people hear this term, they often associate it with industrial production. Instead production outsourcing is a cost-effective way to manage direct mail items in its production stages.

St. Louis’ Sharpest Printing Experts – Presort Inc.

Now that you’re familiar with some of the direct mail industry’s most popular terms, it’s time to build the perfect mailing campaign and printing strategy. That’s where the experts at Presort can help most. As full-service mailing specialists, we’ll be there from the initial design to the final print and beyond. With nearly 30 years of experience as outsourcing professionals, our team will be able to support you with print marketing materials that help enhance any of your direct mailing efforts.

Give us a call today so you can take advantage of any of our unique printing solutions!

4 Reasons to Choose Direct Mail Marketing Over Email

Email vs. Direct Mail—They both get results, but even in a world that’s dominated by the internet, it’s better to take a traditional outreach approach.

Technology has completely transformed the way that companies conduct business. When it comes to marketing, many choose to adopt virtual outreach methods. Today’s industry is booming with social media and email marketing. While these methods may be quick and easy ways to promote your brand, there is a much more effective approach—direct mail.

Why Direct Mail Marketing Reigns Supreme

There’s no denying how powerful digital technology is. Sure, the internet has opened the door to a variety of innovative marketing tactics, but that doesn’t mean that mail advertising is going anywhere. The fact is that there will always be a need for direct mail services.

Here are some of the main reasons why it makes sense to develop a direct mail marketing strategy:

Less Clutter in Your Inbox

Are you one of those people that reads every email that hits your inbox? Don’t kid yourself, because in the business world, most of us send irrelevant messages straight to the spam folder. The fact is that we don’t have the time nor the desire to open every email. For the most part, email advertisements are easy to recognize by the title alone. With this said, many messages won’t even get opened for that matter. According to Smart Insights, only 24.8% of marketing emails are opened across all industries, so why waste your effort when the odds aren’t in your favor?

Sure, some prospects might throw away physical mail, but that number is extremely slim compared to the number of emails that automatically get deleted. Bottom line is that tangible mail pieces won’t overload your prospective customer’s mailbox and interrupt their workflow.

More Personal Connections

Once you’ve gotten your mail piece in the possession of the consumer, it’s time to leave a lasting impression with your audience. When it comes to direct mail, three important pieces need to be put into place:

  1. A sterling design: Put your sense of creativity on display by creating a mail piece with eye-catching visuals and a comfortable color scheme.
  2. Key deliverables on your sales piece: You won’t have the chance to pitch every prospect in person, so it’s important to have the deliverables of your product or service clearly defined on the mail piece.
  3. Personal messages: Marketing campaigns work best when you make a personal connection with each audience member. Tailor your messages specifically to each prospect and promote solutions that serve their unique pain points.

Builds Greater Trust

One of today’s biggest concerns is cybersecurity and privacy invasions. Hackers are always on the prowl and looking for ways to take advantage of network vulnerabilities. One of the most common—and dangerous—cyber threats are email phishing scams. Be wary if you get a random email from what appears to be a trusted source, especially if that message contains a suspicious link. Don’t click that link because chances are that it’s just a malware trap.

Bottom line is that there are so many threats associated with email marketing, which makes it difficult for consumers to evoke trust in companies that choose this outreach strategy. Luckily those threats are nonexistent with direct mail. There’s no dangerous clickbait to trick readers with. Your mail pieces can be attached with as much as you want, and the best part is that it won’t set off any alarms.

Supplements the Work of Web Technology

Electronic outreach is a very common marketing tactic especially as technology continues to evolve. Many might think that this is killing the mail printing industry, but on the contrary; it’s actually enhancing it. Web technologies give companies more opportunities to take their direct mail strategies to the next level. Businesses will be able to create CTAs that helps boost online results for your company.

You’ll be able to draw more leads by encouraging your prospects to visit your website, follow your social media pages, and subscribe to newsletters.

Special Surprises

People get the same types of boring, plain mail just about every day, but a unique marketing piece is a great way to keep things fresh. If you really want to stand out in front of consumers, bring some pizzazz to their mailbox. Sure, a postcard can be effective, but that’s are so many other ways to pique interest from your audience.

People admire effort so think outside of the box and send out some of these unique items:

  • Colored envelopes
  • Assets with “handwritten” font
  • “Lumpy” three-dimensional mail
  • Physical stamps
  • Freebies (pens, stickers, coasters, etc.)

Trust Presort for Your Direct Mail in St. Louis

At Presort, we are much more than an ordinary direct mail company. We are full-service printing and mailing specialists. Every day, we work tirelessly to help companies pull off successful mail marketing campaigns. We’ll help you design a flawless design, generate the right mailing list, and make sure that all items end up where they need to be.

If you want to improve response rates and generate more profit with direct mail outreach, then schedule a free consultation with the Presort team today!

How to Increase Your ROI Through Direct Mail Marketing

Make your direct mail marketing campaign a worthy investment by following these seven crucial tips:

Although today’s world is dominated by digital technology, some traditional forms of marketing will never fade and direct mail is a great example.. If you looking for a unique outreach method to build brand awareness with target audiences, then direct mail is the right strategy for you to practice. Whether you are to showcase certain products or services to new consumers or you just want to show your appreciation to existing customers, this marketing tactic is a great way to get your message in front of the right eyes.

Here are some tips to help that can help you generate more revenue through direct mail marketing efforts:

Define Your Message

What do you want to accomplish in your direct mail campaign? Is it more sales, brand awareness, or a blend of the two? Whatever your motive is, make sure that it stands out in the eye of the consumer. Build conversational pieces that resonate with audience members. Use attention-grabbing headlines, promote solid offers, and make sure that your customers understand that it will benefit them.

Build a Direct Mail List

When it comes to prospecting, building a target list with potential sales leads can be extremely beneficial. This gives you the opportunity to do some smart prospecting so that you aren’t wasting a lot of money on outreach. A business mailing list can help you gauge the information that you are looking for. This includes contact information, demographic reports, buying behaviors, locations, and more.

Keep it Personal

Taking a personal approach on your direct mail campaign can go a long way. Whether you are targeting businesses or individual consumers, it always helps to personalize your mail pieces. Always address the recipients by their names and title of the profession. Tailor your offerings around their interests from the data collected in the mailing list. Do whatever you can to make each message applicable to the prospect.

Make it Social-Media Friendly

In today’s virtually-dominated culture, a social media presence is crucial for practically any business. Encourage your audience to follow your Twitter or like your Facebook pages. Having a unique link that sends clients custom landing pages is a great way to bring attention to your social media content. This will make it easy for people to stay connected with your brand.

Make the Call to Action (CTA) Clear

When it comes to direct mailing, simplicity is key. Too many businesses make the mistake of sending flashy mail pieces with a smorgasbord of glossy photos and textures. While this is great for aesthetic appeal, it might take too much attention from the mail item’s CTA. Don’t clutter the piece with too much information either. Provide 2-3 benefits that consumers will be able to take advantage of as a result of following the CTA.

Send Follow Up Messages

Nurturing your audience is one of the smartest approaches that you can take. Whether the prospect has become a customer or not, you want to make sure that they know you care about their business. Sometimes people just forget to follow the original promotion so this can be the reminder that helps them that leads them to take initiative. If you truly want to drive conversion and boost response rates, then always follow up with your prospects and customers.

Work With the Experts at Presort Inc.

At Presort, we understand the frustration that comes with running a direct mail campaign. There are many obstacles to overcome, but with us at your side, you’ll be sure to create a seamless and effective direct mail strategy. The experts at Presort will be there from the initial design to the final sendoff and beyond to ensure that your next outreach strategy is well-executed.

If you want to improve response rates and generate more profit with direct mail outreach, then contact St. Louis’ finest mailing professionals. Contact us today to schedule a free consultation!

How to Build a Direct Mail Marketing Campaign for Ecommerce Businesses

Creating a direct mail marketing strategy will help you bring much more attention to your eCommerce site.

Online shopping has been extremely popular since the great internet boom of the 1990s. Business eCommerce is more important than ever before. Although several companies specialize with their own, unique eCommerce platform, others have become dependant on shopping channels like Amazon or Shopify. It really doesn’t matter what your preferred outlet is as long as you have the right strategy that will bring customers to it.

When it comes to eCommerce, one of the best ways to bring awareness to your business is through direct outreach. If you’re looking for an out-of-the-box way to bring shoppers into your online store, then consider taking a direct approach. By implementing a direct mail marketing strategy, you are sure to turn some heads and bring attention to your eCommerce platform.

If you want to pull off a successful direct mail campaign that helps bring more activity to your eCommerce site, then make sure you follow these critical steps:

Establish CTAs of the Direct Mail Campaign

What do you hope to accomplish with your direct mail campaign? Do you want to bring in more customers, sell more products, or just bring awareness to your business? Perhaps it might even be a combination of any of the three. Whatever your goals are, make sure that they are clearly defined in the marketing strategy and persuasive enough on the mail piece. Make your call to action bold and clear so that you capture your reader’s attention.

Identify the Target Audience

Do you want to nurture current customers or gain the attention of new prospects? Either way, establishing a mailing list can help you get your mail pieces in front of the right eyes. Before printing and mailing any specific marketing material, make sure you define the target audience that is likely to respond to the campaign’s call to action.

Bring Your Audience to the Website

The most important thing is to get audience members to visit your website. Whether it’s a sales promotion or any other incentive, the main goal of the direct mail initiative is to bring more traffic to your business’ eCommerce website. It’s wise to create a CTA that entices readers to visit the website, because it will help generate sales in the process, thus turning profit for your business.

Create Personal Messages

Whether it’s a letter, brochure, pamphlet, or any other unique mail piece, make sure that you add a personal touch to it. Using data generated from your mailing list, you are able to find critical information that specifically relates to the consumer. Always address the recipients by their names and title of the profession and do whatever is necessary to make the message applicable to their needs or interests.

Automate Marketing Efforts

Once you have the right marketing strategy in place, it’s to put your plan into effect. Automated your marketing services can streamline every aspect of the campaign. This includes the initial design and printing phase to the distribution efforts and beyond. If you want to roll out an automated marketing process, make sure to follow these four guidelines:

  1. Use an automated customer relationship management (CRM) platform.
  2. Segment your mailing lists.
  3. Create a mailing schedule.
  4. Nurture your efforts with follow up messages.

Work With the Experts at Presort Inc.

When it comes to direct mail marketing, there is no one better to work with than the experts at Presort Inc. With nearly 30 years of experience as professional outreach specialists, we are able to create sterling mail pieces that help generate attention to your brand. We are full-service problems that will be there from the initial design to the outreach and beyond.

If you are a business owner with an eCommerce platform, we have the marketing solutions to help bring more traction to your site. Give us a call and schedule a free consultation with one of our experts so you can begin executing the perfect direct mail strategy

Benefits of Third-party Fulfillment Services

Fulfillment professionals can help your company take control of its inventory, fulfill unique orders quickly, and generate more sales.

It can be very difficult to keep up with demands, especially if you are running a small business that is experiencing growing pains. Not only are you responsible for manufacturer products, but you’ll also need to find a space to store them all. Following that, business owners will also have to conduct the distribution strategy. These are major responsibilities that take up a lot of time and energy. Fortunately, there is a solution that can help eliminate all of these frustrations.

This blog illustrates why it’s best to work with a third-party fulfillment company to help with inventory management, packaging, order fulfillment, and distribution.

Advantages of Using a Third-Party Fulfillment Service

If you want your business to build sustainable growth, then customer satisfaction needs to be your highest priority. That can be pretty difficult to achieve when your operation is functioning as a logistical nightmare. Luckily, this is a preventable issue because third-party fulfillment companies have several secret weapons that will help propel your business ahead of the curve.

These are the main benefits that come along with working with an order fulfillment service:

Lower Operating Expenses

Much of your budget will revolve around things like warehouse rent, packing supplies, maintenance, equipment purchases, shipping costs, and so much more. If you want to prevent your overhead costs from skyrocketing, then it’s best to outsource for fulfillment support. Working with a third-party fulfillment company is a surefire way to reduce capital expenditures that relate to distribution and warehousing services. Your third-party partner will be responsible for:

  • Reducing warehouse and storage leases
  • Cutting labor and shipping costs
  • Providing economically pleasing shipping services
  • Condensing pack material costs
  • Minimizing fulfillment taxes

More Business-Centric Focus

There’s no other way around it, order fulfillment is exhausting. It drains a lot of your time, energy, and focus that can be used to complete other tasks for the business. Think about it this way: If you are responsible for creating your company’s marketing campaign but are stuck having to help the team get caught up with packing orders all day, don’t expect to get a lot of strategic planning done.

Outsourcing your fulfillment services helps alleviate those types of responsibilities from your agenda. As a result, this frees up more time for you to focus on the most important objectives —growing your business and serving your customers.

The Ability to Scale

Think back to a month when you only had to deliver 150 units. Now fast forward just two months later when you have to fulfill an order more than five times that size. Does that worry or excite you?

Fulfillment companies make it easy for businesses to manage any amount of inventory. They have resources to accommodate any change in order quantity. So, if you come face to face with a sudden influx of orders, you’ll be able to easily adjust. When you work with a professional fulfillment provider, you’ll always have plenty of stock on hand to help you tackle any type of demand.

Various Fulfillment Options

Partnering with a fulfillment company can help in a variety of ways, but that doesn’t mean you have to give up full logistical control. Not every product needs to be shipped from your fulfillment provider. There are no long-term service contracts to sign, meaning you only need to use a third-party service when it makes the most sense.

These are some of the options that you’ll be able to decide on:

  • Self-fulfillment: For low-volume orders, it’s more cost-effective to handle the fulfillment process on your own.
  • Complete outsource control: Your third-party partner will take care of each order for you. This is ideal for companies that have to regularly serve high-volume demands.
  • Mixed order fulfillment: You can choose which orders are worth fulfilling on your own. This model is ideal when you are in charge of a regional business that experiences peak production during different seasons of the year.
  • Drop shipping: You may not have to purchase new inventory after all. Drop shipping completely foregoes this process. Your third-party provider will get the product directly from the manufacturer and ship it directly to the customer.

Order Fulfillment Made Easy With Presort

When it comes to order fulfillment, Presort is in a league of its own. We are logistical masterminds that will help eliminate any headaches associated with packaging, warehousing, and distribution. Give us a call today to find out for yourself. Contact us to schedule a free consultation with our team!

5 Small Business Benefits for Using Direct Mail Services

When it comes to outreach marketing, there is nothing more powerful than an effective direct mail campaign. In today’s age, many competitors are shifting to digital media sources for faster outreach, but today’s brightest marketing professionals are utilizing tangible mail solutions to establish a personal effect on prospects and consumers. When you partner with the right mailing company, expect to see a massive growth in your bottom-line.

There are countless advantages that come along with partnering with a professional direct mailing service. Whether you need help putting together a direct mail list with target consumers or need some extra hands designing new business cards, the right service provider will be there to help serve all of your direct outreach initiatives.

These are just some of the key reasons why it pays to have a professional direct mail company in your corner:

  • Reaches Your Target Audience: If you want to boost the response rate with your target markets, then a direct mailing professional can help elevate your entire mail marketing campaign. Partnering with the right mailing specialist is a surefire way to get customized mail items in front of the right eyes. These mailing professionals use state-of-the-art mapping tools to help identify demographic information within a specific geographical area.
  • Personalizes The Perfect Mail Pieces: A creative and innovative mail item is an effective way to capture your audience’s attention. To take things even a step further, make sure that you personalize every specific direct mail item. Taking a personal approach is a great way to show consumers that you care about their service and loyalty. If you want to execute a more effective campaign, it would be wise of you to address all mail pieces with the prospect’s preferred name. Additionally, it also helps to reference any unique information that you may know about that specific person.
  • Provides Measurable Results: When it comes to direct mail marketing, it’s important to have access to relevant and quantifiable data sets. At Presort, for instance, we are able to easily measure the results of the campaign, no matter the size of the operation. If there is a coupon or sales promotion attached to the campaign, then we can go in and calculate those expenditures and convert all other sales earnings into a profit.
  • Flexible Design Prints: Tired of standard brochures or business pamphlets not generating customer traction? Mix it up a bit with a flexible print that captivates prospects on your targeted list. It doesn’t matter if it’s a half or z-folded item, we have the capabilities to print unique items that are informative and resonate with all audience members. Get creative with different colors, imagery, and the types of promotional items that you’d like shipped out.
  • Long-Term Cost-Efficiency: Working with a commercial printing company and direct mailing provider is a great way for you to save money on any mail marketing initiative. Mailing companies have access to high-speed printing technology that will help you print thousands of custom pieces at a rapid pace. If you’re looking for a cost-effective way to execute every aspect of your mailing campaign, then partnering with a reputable direct mail specialist is the best route for you to take. With an expert by your side, you’ll be able to get bulk mail pieces in front of large audiences for an extremely affordable rate.

If you’re ready to execute the perfect outreach strategy, then contact the experts at Presort Inc. today. We’ll be there from start to finish to help make your next direct mail campaign a successful one. You can count on us for everything thing from letter sorting to warehouse services, all the way to the final shipment and beyond.

Schedule a free consultation with one of our experts so you can start taking advantage of all of our comprehensive solutions.