The Battlegrounds mud run and obstacle course approached us to print and mail their annual holiday card. These cards were selectively sent to runners who had attended the race earlier in the year. The design of the card doubled as a cut-out Battle Stocking ornament. Runners were encouraged to write the battles they’ve overcome that year on the stocking and share a picture on social media for a chance to win a prize. The piece also included a promo code for a discount off the next race.
The Facebook photo contest was a hit as runner shared the battles they had overcome that year with their friends. In addition, the promo code shared on the card was one of the most used promo codes for the promotion of that race.