Entries by kkoski

6 Ways to Build an Effective Direct Mail Campaign

We live in a world dominated by digital advertising, but an effective direct mail piece is a surefire way to stand out in the eye of the consumer.  Technology has transformed the marketing industry. Digital advertisements flood our screens every time we surf the web, scroll through social media, and check our emails. Yes, these […]

Terms That Direct Mailing Professionals Need to Know

A brief glossary of some of the most widely used terms in the direct mailing industry. The printing industry is much more complex than you might think. Producing specialty mail pieces requires a very careful process that can only be executed by direct mailing specialists with years of experience under their belts. Whether it’s business […]

4 Reasons to Choose Direct Mail Marketing Over Email

Email vs. Direct Mail—They both get results, but even in a world that’s dominated by the internet, it’s better to take a traditional outreach approach. Technology has completely transformed the way that companies conduct business. When it comes to marketing, many choose to adopt virtual outreach methods. Today’s industry is booming with social media and […]

How to Increase Your ROI Through Direct Mail Marketing

Make your direct mail marketing campaign a worthy investment by following these seven crucial tips: Although today’s world is dominated by digital technology, some traditional forms of marketing will never fade and direct mail is a great example.. If you looking for a unique outreach method to build brand awareness with target audiences, then direct […]

How to Build a Direct Mail Marketing Campaign for Ecommerce Businesses

Creating a direct mail marketing strategy will help you bring much more attention to your eCommerce site. Online shopping has been extremely popular since the great internet boom of the 1990s. Business eCommerce is more important than ever before. Although several companies specialize with their own, unique eCommerce platform, others have become dependant on shopping […]

Benefits of Third-party Fulfillment Services

Fulfillment professionals can help your company take control of its inventory, fulfill unique orders quickly, and generate more sales. It can be very difficult to keep up with demands, especially if you are running a small business that is experiencing growing pains. Not only are you responsible for manufacturer products, but you’ll also need to […]

5 Small Business Benefits for Using Direct Mail Services

When it comes to outreach marketing, there is nothing more powerful than an effective direct mail campaign. In today’s age, many competitors are shifting to digital media sources for faster outreach, but today’s brightest marketing professionals are utilizing tangible mail solutions to establish a personal effect on prospects and consumers. When you partner with the […]

Tips To Help You Design Engaging Direct Mail

Direct mail is a great marketing tactic to build rapport with your customers. A great mail piece is something that will make a lasting impression on your target audience. It speaks directly to the consumer and relays a message that resonates to their needs. Today, one of the most important components of a mail marketing […]

How To Make Direct Mail Work For Your Business

Over the years, digital marketing and social media have been making a splash in the advertising industry. This is a mass-marketing tactic that reaches large audiences quickly. If you own a business, it’s good to have the right people running these marketing campaigns, but even better to have a direct mail strategy equipped in your […]

How Direct Mail Can Boost Your Online Presence

As an experienced direct mail company, we’ve learned that this most important thing is to reach your target audience with the right mail pieces. With the evolution of digital technology, this has become easier than ever. It’s important to present your customers with a call to action that can only be accomplished online. Printing and […]